The impact of global mind set on firm international performance: an empirical study on sports SMEs of Pakistan

• Main Authors: Zainul Abidin, Rana, Othman, Abdul Rahim, Abu Bakar, Lily Julienti
• Format: Article
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/21348/1/AJMS%204%204%202016%2042%2049.pdf; http://repo.uum.edu.my/21348/; http://www.ajms.co.in/sites/ajms2015/index.php/ajms/article/view/1669
• Institution: Universiti Utara Malaysia

The empirical study on small and medium enterprises related to sports products manufacturing investigates the relationship between global mind set and firm international performance by following 320 firms which are operating for over 10 years.A keen focus of this study is to check major dimensions of global mind set the intellectual intelligence and cultural intelligence with firm international performance. The author developed a framework and adapts a questionnaire to test it empirically through the owners/managers of small and medium enterprises of sports industry of Pakistan.The findings indicated that the cultural intelligence and intellectual intelligence are the main drivers of global mind set that are closely interrelated with firm international performance.At the end limitations and suggestions for future research are provided.