Consumer lifestyles and online shopping continuance intention
Purpose– The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach– This paper provides a general review of the literature regarding...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21349/1/BSS%2011%20%204%202010%20%20227-243.pdf http://repo.uum.edu.my/21349/ http://doi.org/10.1108/17515631011063767 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |