Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users

Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users

Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising, multimedia content can mix with many multimedia...

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Bibliographic Details
Main Authors: Saedon, Muhammad Abdul Malik, Ab Salam, Sobihatun Nur, Shaari, Nassiriah
Format: Article
Published: Faculty of Computing, Universiti Teknologi Malaysia 2016
Subjects:
QA75 Electronic computers. Computer science
T Technology (General)
Online Access:http://repo.uum.edu.my/21379/
http://ijidm.org/wp-content/uploads/04-01-06-Embedding-Persuasive-Multimedia-Content-PMC-into-Social-Media-Advertising-SMA-in-Persuading-Social-Media-Users.pdf
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Institution: Universiti Utara Malaysia

Internet

http://repo.uum.edu.my/21379/
http://ijidm.org/wp-content/uploads/04-01-06-Embedding-Persuasive-Multimedia-Content-PMC-into-Social-Media-Advertising-SMA-in-Persuading-Social-Media-Users.pdf

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