Mass communication undergraduates’ perception of their communication competence for employability

• Main Authors: Adeyemi, Adeyemo Saheed O., Mohammed, Rosli
• Format: Article
• Language: English
• Published: GSSRR 2016
• Subjects: LB2300 Higher Education; P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/21755/1/IJSBAR%2029%202%202016%20%20141-158.pdf; http://repo.uum.edu.my/21755/; http://gssrr.org/index.php?journal=JournalOfBasicAndApplied&page=article&op=view&path%5B%5D=6214
• Institution: Universiti Utara Malaysia

This study evaluated the perception of mass communication undergraduates with regard to their communication competence for employability.The population sample includes 2015/16 final year mass communication undergraduates of four Nigerian tertiary institutions, namely; Lagos State University (LASU), University of Lagos (Unilag), Yaba College of Technology (Yabatech) and Lagos state Polytechnic (LASPOTECH).The method of research was survey.A five point Likert scale was adopted.A total of 452 questionnaires were administered but only 405 were usable.Descriptive analysis shows that more than half of the respondents were in moderate range in their general communication competence.The result shows that majority are mostly moderate in the four communication competence contexts (public, meeting, group and dyad) as well as receivers (stranger, acquaintance and friend) contexts. The paper includes; introduction, literature review, methodology, results and discussion as well as, implication and conclusion and recommendation for further studies.The study also discovered that communication apprehension affect communication competence.Therefore, the finding has unlocked the prospect of further studies in this area among mass communication undergraduates in Nigeria for the purpose of assessing their level of communication competence vis-a-vis communication apprehension with implication for employability. However, this paper is limited to the communication competence of the respondents.