Instruments for measuring the influence of visual persuasion: validity and reliability tests
In User Experience (UX) research, the instruments are often measured by means of rating scales such as Likert scale and semantic differential scale. The validity of the findings and conclusions rely heavily on the instruments used in the questionnaires.This paper provides the assessment of the valid...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Center for Science Education and Research
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21777/1/EJSS%204%201%202015%2025%2037.pdf http://repo.uum.edu.my/21777/ http://journals.euser.org/index.php?journal=ejser&page=article&op=view&path%5B%5D=741 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |