The influences of robustness on external fit and its impact towards environmental and social performance: base of pyramid approach

• Main Author: Muafi,
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22421/1/ICBM%202014%2049%2053.pdf; http://repo.uum.edu.my/22421/
• Institution: Universiti Utara Malaysia

This study investigates SMEs in Yogyakarta – Indonesia about the influence of robustness on external fir and its impact towards environmental performance and social performance. This research was conducted on SMEs (Small & Medium Enterprises) in Yogyakarta – Indonesia. Primary data through questionnaires and interviews were conducted with numbers of respondents as well as secondary data through questionnaires and publication from related institutions. Partial Least Square technique was used for statistical test. The results show that: (1) there is a positive and significant influence of organization’s robustness on external fit, (2) there is a positive and significant influence of external fit on environmental and social performance.