Business strategies in SMES in northern states of Malaysia

• Main Authors: Cheng, Wei Hin, Abdul Kadir, Kadzrina, Bohari, Abdul Manaf
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22441/1/ICBM%20%202014%20204%20210.pdf; http://repo.uum.edu.my/22441/
• Institution: Universiti Utara Malaysia

The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating how SMEs remain competitive in the Malaysian context.The main focus was to determine w...