The influences of brand image and brand personality on brand loyalty

Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image...

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Main Authors:	Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf http://repo.uum.edu.my/22450/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.22450
record_format	eprints
spelling	my.uum.repo.224502017-06-22T03:13:18Z http://repo.uum.edu.my/22450/ The influences of brand image and brand personality on brand loyalty Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam HF Commerce Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam The influences of brand image and brand personality on brand loyalty
description	Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty.
format	Conference or Workshop Item
author	Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam
author_facet	Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam
author_sort	Mabkhot, Hashed Ahmed
title	The influences of brand image and brand personality on brand loyalty
title_short	The influences of brand image and brand personality on brand loyalty
title_full	The influences of brand image and brand personality on brand loyalty
title_fullStr	The influences of brand image and brand personality on brand loyalty
title_full_unstemmed	The influences of brand image and brand personality on brand loyalty
title_sort	influences of brand image and brand personality on brand loyalty
publishDate	2014
url	http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf http://repo.uum.edu.my/22450/
_version_	1644283523033464832

The influences of brand image and brand personality on brand loyalty

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