Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender

Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image...

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Main Authors:	Ramli, Mona Fairuz, Mhd Yusak, Nurul Aqilah, Ramli, Nor Azlinda, Alekam, Jamal Mohammed Esmail, Nik Mat, Nik Kamariah
Format:	Conference or Workshop Item
Language:	English
Published:	2014
Subjects:	HF Commerce
Online Access:	http://repo.uum.edu.my/22451/1/ICBM%202014%20288%20295.pdf http://repo.uum.edu.my/22451/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.22451
record_format	eprints
spelling	my.uum.repo.224512017-06-22T03:14:40Z http://repo.uum.edu.my/22451/ Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender Ramli, Mona Fairuz Mhd Yusak, Nurul Aqilah Ramli, Nor Azlinda Alekam, Jamal Mohammed Esmail Nik Mat, Nik Kamariah HF Commerce Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. 2014-08-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22451/1/ICBM%202014%20288%20295.pdf Ramli, Mona Fairuz and Mhd Yusak, Nurul Aqilah and Ramli, Nor Azlinda and Alekam, Jamal Mohammed Esmail and Nik Mat, Nik Kamariah (2014) Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HF Commerce
spellingShingle	HF Commerce Ramli, Mona Fairuz Mhd Yusak, Nurul Aqilah Ramli, Nor Azlinda Alekam, Jamal Mohammed Esmail Nik Mat, Nik Kamariah Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
description	Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty.
format	Conference or Workshop Item
author	Ramli, Mona Fairuz Mhd Yusak, Nurul Aqilah Ramli, Nor Azlinda Alekam, Jamal Mohammed Esmail Nik Mat, Nik Kamariah
author_facet	Ramli, Mona Fairuz Mhd Yusak, Nurul Aqilah Ramli, Nor Azlinda Alekam, Jamal Mohammed Esmail Nik Mat, Nik Kamariah
author_sort	Ramli, Mona Fairuz
title	Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
title_short	Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
title_full	Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
title_fullStr	Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
title_full_unstemmed	Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender
title_sort	determinants of purchase intention in cafeterias: intervening effects of customer satisfaction and gender
publishDate	2014
url	http://repo.uum.edu.my/22451/1/ICBM%202014%20288%20295.pdf http://repo.uum.edu.my/22451/
_version_	1644283523322871808

Determinants of purchase intention in cafeterias: Intervening effects of customer satisfaction and gender

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