The level of understanding on corporate image among university students: a case of Malaysian public university

• Main Authors: Muhamad Husin, Nur Khairina, Romle, Abd Rahim, Pohyae, Saodia, Muhamad Husin, Zatun Najahah, Saberi, Nasarina, Abdullah, Muhammad Syafiq
• Format: Article
• Language: English
• Published: ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22495/1/IJAG%201%2014%202015%2062-67.pdf; http://repo.uum.edu.my/22495/; http://www.iwnest.com/old/IJAG/2015/Special%20IPN%20Dec/62-67.pdf
• Institution: Universiti Utara Malaysia

The purpose of this paper is to analyze the level of understanding on corporate image among university students in Malaysian public university by using a cross-sectional personal-administered questionnaire.A total of 400 questionnaires were distributed for this purpose to the students from every lev...