Key determinants of students' perception and acceptance towards UPSB laundry service

• Main Authors: Mohd Hafiz, Ainnur Fai’qah, Ch’ng, Chee Wei, Harm, Huann Teng, Lim, Chun Num, Rhodiana, Rhodiana, Osman, Nor Hasni
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22671/1/STML%E2%80%93Go%20Green%202016%20822%20830.pdf; http://repo.uum.edu.my/22671/; http://stmlportal.net/stmlgogreen2016/pdf/p822.pdf
• Institution: Universiti Utara Malaysia

Laundry service provided by UPSB Sdn. Bhd. is one of the business services provided by them in UUM, as well as being the most widespread laundry services available in UUM.Due to that, it is important that a research conducted will identify the key determinants of students’ perception and acceptance towards the service provided. Referring to the study, this article reflects critical outcomes in view of following objectives: 1. To identify the key determinants that would affect the perception level of the students towards the laundry service that is provided by UPSB Sdn. Bhd. 2. To identify the differences in perception in between the demographic attributes.The respondents of this study are UUM undergraduate students that are currently residing in hostels located at Route C areas, i.e. DPP Muamalat and DPP Yayasan Al-Bukhary.A quantitative research mthod is applied in this research, with the research instrument of survey questionnaire that consists of 5-point Likert scale questions adapted from the Technology Acceptance Model by Davis, Bagozzi and Warshaw (1989).