DKG6 cafeteria's service quality on student' satisfaction

• Main Authors: Alias, Nur Amalina, Roslee, Ruzainah, Tan, Jia Huei, Tan, Yen Shien, Wong, Chee Hoe, Ahmad, Azhar
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/22690/1/STML%E2%80%93Go%20Green%202016%20904%20913.pdf; http://repo.uum.edu.my/22690/; http://stmlportal.net/stmlgogreen2016/pdf/p904.pdf
• Institution: Universiti Utara Malaysia

Service quality is a comparison between the customer expectations and service performance provided by the service provider.Due to its importance and the pressure to sustain the customer loyalty, it is critical that a customer satisfaction study on how DKG6 cafeteria satisfies its customers’ needs and wants is conducted. Referring the study, this article reflects critical outcomes in view of the following objectives: (1) to identify the student satisfaction level in view of DKG 6 cafeteria's service quality and (2) to compare the level of satisfaction between male and female students on DKG 6 Cafeteria. The respondents were the students in STML which include POM, MOT, and LOGTRANS students.A set of questionnaires derived from SERVQUAL instrument developed by Parasuraman were distributed.Is expected that outputs reflect student satisfaction level and there are the different levels of student satisfaction on each service quality’s variable provided by DKG 6 Cafeteria in view of gender attribute.