A preliminary study on the relationship between psycho graphic factors and the purchase of life insurance
This was a preliminary study conducted to examine the relationship between psycho graphic factors (i.e., personal value, risk attitude, and trust) and the purchase of life insurance among Alor Setar city folks.A non-probability convenience sampling technique was used to collect data from early Febru...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22757/1/IJMS%2021%201%202017%201%2022.pdf http://repo.uum.edu.my/22757/ http://ijms.uum.edu.my/images/pdf4/vol24no1june/ms-1-22.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |