Effect of trust on virtual community cohesion

• Main Authors: Yusop, Nor Iadah, Mat Aji, Zahurin, Md Dahalin, Zulkhairi, Kasiran, Mohd Khairudin, Ibrahim, Huda
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/23392/1/ICT4T2016%2086%2091.pdf; http://repo.uum.edu.my/23392/
• Institution: Universiti Utara Malaysia

This paper presents findings on a study on virtual community cohesion with the aim to determine the effect of trust on virtual community cohesion. The instrument used for this study was developed based on the virtual community cohesion model constructed from previous study.It measures cohesion base...