Managing standards in corporate social responsibility online: A case study of a Malaysian higher learning institution

• Main Author: Mohd Hasan, Nurul Ain
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/23500/1/CBMM%202017%201291%201303.pdf; http://repo.uum.edu.my/23500/
• Institution: Universiti Utara Malaysia

The purpose of this study is to explore the current standards of CSR initiatives through the lens of a public university’s official corporate website with the aim to see which areas of CSR are addressed when measured against a set of existing and accepted best practice standards for developing nations.A case study approach was utilised to investigate a local Malaysian public university using a qualitative content analysis method.The data suggests that managing the university’s corporate website is in comprehensive particularly in the areas of human rights and anti-corruption areas.The main focus was on community driven area.This study provides a platform for further investigation to explore the trend of the current practice of CSR initiatives in Malaysian higher education institutions.