Investigating the effect of entrepreneurship development on the relationship between market orientation, total quality management and SMEs performance in Kano

• Main Authors: Rogo, Halilu Bello, Mohd Shariff, Mohd Noor, Setyawati, Sri Murni
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/23744/1/CBMM%202017%20427%20439.pdf; http://repo.uum.edu.my/23744/
• Institution: Universiti Utara Malaysia

This paper investigates the effect of entrepreneurship development on the Small and Medium Enterprises (SMEs) performance in Kano. The issue of Market Orientation (MO), Total Quality Management (TQM) on the Small and Medium Enterprises (SMEs) performance in Kano state will be an interesting area of...