Testing the influence of environmental munificence on hotel performance
This study examines the influence of environmental munificence on hotels performance.Past literature indicates that few studies were done to examine the effect environmental munificence in hotels and tourist and hospitality industry.Specifically, numerous of previous researches focused on banking an...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23820/1/CBMM%202017%20841%20856.pdf http://repo.uum.edu.my/23820/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | This study examines the influence of environmental munificence on hotels performance.Past literature indicates that few studies were done to examine the effect environmental munificence in hotels and tourist and hospitality industry.Specifically, numerous of previous researches focused on banking and manufacturing industries in developed countries.For that reason, to explore our understanding in this area, the present study conducted in Nigeria hotels industry.The data were collected using survey designed from 83 owner/manager of hotel in Kano North West of Nigeria using census as sampling technique.The data were analyzed using SPSS and SEM AMOS.GRAHIC the findings indicated that environmental munificence is significant on hotels performance. Similarly, the result signifies the appropriateness of SEM in analysis and has contributed better understanding of environmental munificence on hotel performance.Further, finding is significant to practitioners and policy makers in enhancing the practicability/actions on implementing this result.Based on these finding, theoretical and practical implications, and future research suggestions were discussed. |
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