The Effect of Personality Traits on the Expectation Confirmation Model towards Continuance Usage Intention
Recent researchers have focused on investigating the effect of personality traits on the continuance usage intention of consumers. Personality reflects the exceptional features of human beings, the characteristics that defined our essence and reflected in all our thoughts and actions.Eventually, as...
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Main Authors: | , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | http://repo.uum.edu.my/23828/1/CBMM%202017%20931%20940.pdf http://repo.uum.edu.my/23828/ |
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Institution: | Universiti Utara Malaysia |
Language: | English |
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