The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework

This study aims to propose the theorethical framework of “The Mediating Effect of Innovativeness on The Relationship between Innovation Strategy, Atmosphere, Culture and Performance of Hospitality Industry in Thailand”.The primary data will be gathered through a questionnaire survey send 254 hotel...

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Bibliographic Details
Main Authors: Phankhong, Thienchai, Abu Bakar, Lily Julienti, Poespowidjojo, Donny Abdul Latief
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://repo.uum.edu.my/23843/1/CBMM%202017%201132%201143.pdf
http://repo.uum.edu.my/23843/
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Institution: Universiti Utara Malaysia
Language: English