Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...

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Main Authors:	Ng, Shu Kae, Yen, Wan Chong
Format:	Conference or Workshop Item
Language:	English
Published:	2017
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf http://repo.uum.edu.my/23852/
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Institution:	Universiti Utara Malaysia
Language:	English

id	my.uum.repo.23852
record_format	eprints
spelling	my.uum.repo.238522018-04-02T00:29:10Z http://repo.uum.edu.my/23852/ Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style Ng, Shu Kae Yen, Wan Chong HD28 Management. Industrial Management This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf Ng, Shu Kae and Yen, Wan Chong (2017) Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutionali Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Ng, Shu Kae Yen, Wan Chong Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
description	This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media.
format	Conference or Workshop Item
author	Ng, Shu Kae Yen, Wan Chong
author_facet	Ng, Shu Kae Yen, Wan Chong
author_sort	Ng, Shu Kae
title	Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_short	Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_full	Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_fullStr	Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_full_unstemmed	Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
title_sort	millennials' knowledge sharing behavior via social media: the effect of reciprocity, extroversion and collaborative learning style
publishDate	2017
url	http://repo.uum.edu.my/23852/1/CBMM%202017%201254%201260.pdf http://repo.uum.edu.my/23852/
_version_	1644283895203495936

Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

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