Case study: Does cellular market saturated in Malaysia?

Mobile phone services in Malaysia have seen a remarkable growth in the number of subscribers since year 2000. At the end of 2014, Malaysia has 44.9 million subscribers in total, or 148.3 percent penetration rate according to the statistics on "Cellular Phone Subscribers" by the Malaysian C...

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Bibliographic Details
Main Authors: Shamsudin, Mohd Farid, Mohd Noor, Nor Azila
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/23950/1/TC10.pdf
http://repo.uum.edu.my/23950/
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Institution: Universiti Utara Malaysia
Language: English