Contemporary research in brand management
This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
UUM Press
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23972/ http://uumpress.com.my/index.php?page=shop.product_details&category_id=81&flypage=eko_fly4.tpl&product_id=538&option=com_virtuemart&Itemid=193 |
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| Institution: | Universiti Utara Malaysia |