Consistency of online consumers' perceptions of posted comments: An analysis of tripadvisor reviews

• Main Authors: Foo, Sheng Khoo, Phoey, Lee Teh, Pei, Boon Ooi
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia Press 2017
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/24044/1/JICT%2016%202%202017%20374%E2%80%93393.pdf; http://repo.uum.edu.my/24044/; http://jict.uum.edu.my/index.php/previous-issues/151-journal-of-information-and-communication-technology-jict-vol-16-no-2-december-2017#A6
• Institution: Universiti Utara Malaysia

Ratings and comments play a dominant role in online reviews.The question, thus, arises as to whether or not there is any consistency in consumer perception of the reviews, and how future choices might be influenced.We analysed 2000 comments of 20 different hotels posted on TripAdvisor to determine i...