Effectiveness of island homestay advertisement

Effectiveness of advertising is one of the business successes where it functions in determining people’s attitude towards advertisement.In the study of island homestay, effectiveness of advertisement was measured to evaluate two mutually exclusive statements to determine which statement is best supp...

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Bibliographic Details
Main Authors: Saedon, Muhammad Abdul Malik, Abdul Salam, Sobihatun Nur, Shaari, Nassiriah
Format: Article
Language:English
Published: Discovery Publication 2018
Subjects:
Online Access:http://repo.uum.edu.my/24125/1/IJA%208%202018%20%2079-84.pdf
http://repo.uum.edu.my/24125/
http://www.discoveryjournals.org/arts/current_issue/2018/index.htm
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Institution: Universiti Utara Malaysia
Language: English