The impact of motivation on online shopping continuance intention: A conceptual paper
The purpose of this paper is to understand the concept of continuance intention in ecommerce perspective.In addition, this paper also aims to review motivational factor that influences continuance intention in online shopping. Currently, the advancement of internet technology has given a huge impac...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24199/1/p79.pdf http://repo.uum.edu.my/24199/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |