Value co-creation, co-destruction, and firm performance: A proposed mediation of the internet of things
Value co-creation is a study on consumer-firm interactions, where consumers can be actively involved with firms in designing, developing, marketing, distributing, and (or) selling of products to personalize their service experiences. In contrast, value codestruction exists due to imbalance involv...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24215/1/p211.pdf http://repo.uum.edu.my/24215/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |