A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention

• Main Authors: Mohd-Bashri, Nur Fathiah, Mat Yamin, Fadhilah
• Format: Article
• Language: English
• Published: Discovery Publication 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24281/1/IJA%205%2016%202015%2086%2092.pdf; http://repo.uum.edu.my/24281/; http://www.discoveryjournals.org/arts/current_issue/2015/index.htm
• Institution: Universiti Utara Malaysia

The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot stu...