The Relationship Between Attitude Dimension, Social Influence and Self-Efficacy on Behavioural Intention to Consume Functional Food among Malaysian

• Main Authors: Salleh, Hayatul Safrah, Mohd Noor, Nor Azila, Nik Mat, Nik Hazimah, Mokhlis, Safiek, Mohamed, Wan Norhayati, Yusof, Yusnita
• Format: Article
• Language: English
• Published: Medwell Journals 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24308/1/IBM%202016%20%2010%2016%202016%203647-3654.pdf; http://repo.uum.edu.my/24308/; https://www.medwelljournals.com/abstract/?doi=ibm.2016.3647.3654
• Institution: Universiti Utara Malaysia

This study is intended to minimize the gap in the literature and develop more understanding concerning the issue of unhealthy consumption behaviour among Malaysians which indeed leads to the prevalence of obesity and Non-Communicable Diseases (NCDs).Many studies had scientifically proven that functi...