Opportunities of Strategic Alliances: Malaysian Perspectives
With the emergence of stiff competition there has been an increased focus on the use of inter-firm relationships or strategic alliances in delivering best service packages to the consumer. Despite a number of studies there is still much to be learned about why alliances form and why they take the fo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Medwell Journal
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24593/1/TSS%20%2011%20%2031%202016%207398-7402.pdf http://repo.uum.edu.my/24593/ https://www.medwelljournals.com/abstract/?doi=sscience.2016.7398.7402 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |