The impact of price change on consumer choice of automobiles
The objective of this paper is to examine whether a change in the price of a given model of national automobiles affects the choice of alternative car models by consumers. Four models of national automobiles - Saga 1.3cc, Saga 1.5cc, Wira 1.3cc, and Wira 1.5cc - are considered over the period 200...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/2463/1/Muszafarshah_Mohd_Mustafa.pdf http://repo.uum.edu.my/2463/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |