Key drivers of Corporate Image: A Comparative Study of Conventional Banks and Islamic Banks

• Main Authors: Muhammad Awan, Hayat, Faiz, Rafia, Hayat, Sahar
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24802/1/2nd%20IRC%202017%2038.pdf; http://repo.uum.edu.my/24802/
• Institution: Universiti Utara Malaysia

Purpose- The main objective of this study is to find out the key drivers of corporate image of banking sector in Pakistan and make the comparison of Islamic and conventional banks based on these drivers.Methodology- A total of 320 bank customers were selected using a systematic sampling technique fr...