Empirical Investigation the Relationship between Strategic Orientations and SMEs Performance in Nigeria

• Main Authors: Rogo, Halilu Bello, Mohd Shariff, Mohd Noor, Hafeez, Muhammad Haroon
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24864/1/2nd%20IRC%202017%2094.pdf; http://repo.uum.edu.my/24864/
• Institution: Universiti Utara Malaysia

This study examine the relationship between strategic orientations and SMEs performance in Nigeria. The debate on entrepreneurial orientation and market orientation to firm performance will for a long time remain area of research. The paper sample consists of 3,723 of all the SMEs operating in Kadu...