An Empirical Study of E-Commerce: Factors Influencing the Intention to Use among Generation Y
At present, generation Y represents the most population in the world and their acceptance either as consumers, users or clients plays a significant and important role in making the business world doomed or brighter. Therefore, their behaviour plays the most important role in ensuring e-commerce does...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25118/1/ECoFI%202016%20188-193_1.PDF http://repo.uum.edu.my/25118/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
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