Together We Are Stronger: Examining Virtual Leadership Behavior Towards Knowledge Sharing in Online Programming Communities
Online communities are rapidly growing as an outlet for social support and community building. However, very few succeeded in inspiring members to share their knowledge. The problem of under contribution in online settings has triggered researchers to investigate the role of virtual leadership...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25222/1/KMICE%202018%20180%20187.pdf http://repo.uum.edu.my/25222/ http://www.kmice.cms.net.my/ProcKMICe/KMICe2018/toc.html |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |
| Summary: | Online communities are rapidly growing as an
outlet for social support and community building.
However, very few succeeded in inspiring members
to share their knowledge. The problem of under
contribution in online settings has triggered
researchers to investigate the role of virtual
leadership in promoting knowledge sharing. Using
path-goal theory, this study examines the role of
supportive, participative, and achievement-oriented leadership towards knowledge sharing in online programming communities. Data were collected from 20 online programming communities and used to empirically test the proposed model. The result from the structural equation modelling suggests that the three leadership behaviors significantly moderate the effect of self-efficacy and outcome expectancy towards members’ knowledge sharing in the online programming community. A suitable level of autonomy and recognition of members contributions can motivate members to
continuously contribute to online programming
communities and help promote sustainability in this platform. |
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