Market orientation and performance: The mediating effect of service quality and moderating effect of star rating system
This study examined the effects of market orientation, service quality and star rating system on Malaysian hotel performance. 475 questionnaires distributed to three star and above hotels and 206 completed questionnaires collected. Structural equation modelling (SEM) with AMOS 20 was utilized to tes...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25267/ http://www.jbrmr.com/issues&iid=28 |
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| Institution: | Universiti Utara Malaysia |