Intention to Purchase Organic Foods among Consumers in Kubang Pasu District, Kedah

• Main Authors: Shaari, Hasnizam, Tan, Yew Kuan
• Format: Article
• Language: English
• Published: Aibma Management 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25304/1/JARIMS%201%201%202017%2043%2048.pdf; http://repo.uum.edu.my/25304/; https://www.aibma.org/
• Institution: Universiti Utara Malaysia

In this millennium, more and more consumers enlightened and empowered than before. Consumers had placed a greater demand from marketers to produce more innovative, hygiene and safer products to fulfil their needs and wants. For instance, organic foods are not new to the food industry and became one...