A conceptual paper: the effect of Islamic religiosity on impulse buying behavior

• Main Authors: Ahmad Musadik, Siti Hajar Salwa, Abdul Ghani Azmi, Ida Madieha
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: L Education (General)
• Online Access: http://repo.uum.edu.my/25308/2/Pages%20from%20Proceeding%20-%20ICoGBSE%202016%20at%20Kelantan%20-%2014th.%20February%202017.pdf; http://repo.uum.edu.my/25308/
• Institution: Universiti Utara Malaysia

The role of religiosity had been studied in numerous marketing fields particularly in buying behavior. Impulse buying behavior has long been considered as one type of buying behavior, which is frequently exercised among consumers in this modern age. There is a growing stream of research on impulse b...