Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)

Facebook is the most popular virtual communications platform among social media users around the world. This study is to identify the psychometric analysis of Facebook Privacy Communications Management Measurement Scale of the translated version of Bahasa Melayu. The first study involved 145 Faceboo...

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Main Authors: Ishak, Mohd Sobhi, Sarkowi, Azizah
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia 2017
Subjects:
Online Access:http://repo.uum.edu.my/25528/1/JK%2033%204%202017%2056%2075.pdf
http://repo.uum.edu.my/25528/
http://doi.org/10.17576/JKMJC-2017-3304-04
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Institution: Universiti Utara Malaysia
Language: English
id my.uum.repo.25528
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spelling my.uum.repo.255282019-01-29T06:33:27Z http://repo.uum.edu.my/25528/ Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale) Ishak, Mohd Sobhi Sarkowi, Azizah P Philology. Linguistics Facebook is the most popular virtual communications platform among social media users around the world. This study is to identify the psychometric analysis of Facebook Privacy Communications Management Measurement Scale of the translated version of Bahasa Melayu. The first study involved 145 Facebook account owners among civil servants in Kedah determined by simple random sampling method. The questionnaire contains demographic information and 18 items of Facebook Communications Privacy Measurement Scale adopted from the Blog's Privacy Management Scale. The original items are rated using the Exploration Factor Analysis (EFA). Four hypothesis models were tested to assess the structure of the best scale based on Confirmatory Factor Analysis (CFA). EFA findings show three components of the scale, namely the Boundary of Ownership, Boundary of Relationship and Boundary of Permeability was formed on 12 items that conform to the original concepts of Communication Privacy Management Theory. The CFA analysis shows a multidimensional model formed to achieve a convergent validity and goodness-of-fit. The second study involved 138 public university students to determine the strength of the study scale. An online questionnaire was disseminated containing demographic information, Facebook Communications Privacy Measurement Scale and Selfconsciousness Scale. The Confirmatory Factor Analysis (CFA) in the second study shows that the three factor multidimensional model of Facebook's Facebook Privacy Management Measurement Scale attains a reliability, convergence validity, discriminant validity, nomological validity, and predicitive validity. In conclusion, Facebook's Communications Privacy Measurement Scheme translated into Bahasa Melayu is suitable for use in the context of study in Malaysia. Universiti Kebangsaan Malaysia 2017 Article PeerReviewed application/pdf en http://repo.uum.edu.my/25528/1/JK%2033%204%202017%2056%2075.pdf Ishak, Mohd Sobhi and Sarkowi, Azizah (2017) Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale). Jurnal Komunikasi, Malaysian Journal of Communication, 33 (4). pp. 56-75. ISSN 22891528 http://doi.org/10.17576/JKMJC-2017-3304-04 doi:10.17576/JKMJC-2017-3304-04
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Ishak, Mohd Sobhi
Sarkowi, Azizah
Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
description Facebook is the most popular virtual communications platform among social media users around the world. This study is to identify the psychometric analysis of Facebook Privacy Communications Management Measurement Scale of the translated version of Bahasa Melayu. The first study involved 145 Facebook account owners among civil servants in Kedah determined by simple random sampling method. The questionnaire contains demographic information and 18 items of Facebook Communications Privacy Measurement Scale adopted from the Blog's Privacy Management Scale. The original items are rated using the Exploration Factor Analysis (EFA). Four hypothesis models were tested to assess the structure of the best scale based on Confirmatory Factor Analysis (CFA). EFA findings show three components of the scale, namely the Boundary of Ownership, Boundary of Relationship and Boundary of Permeability was formed on 12 items that conform to the original concepts of Communication Privacy Management Theory. The CFA analysis shows a multidimensional model formed to achieve a convergent validity and goodness-of-fit. The second study involved 138 public university students to determine the strength of the study scale. An online questionnaire was disseminated containing demographic information, Facebook Communications Privacy Measurement Scale and Selfconsciousness Scale. The Confirmatory Factor Analysis (CFA) in the second study shows that the three factor multidimensional model of Facebook's Facebook Privacy Management Measurement Scale attains a reliability, convergence validity, discriminant validity, nomological validity, and predicitive validity. In conclusion, Facebook's Communications Privacy Measurement Scheme translated into Bahasa Melayu is suitable for use in the context of study in Malaysia.
format Article
author Ishak, Mohd Sobhi
Sarkowi, Azizah
author_facet Ishak, Mohd Sobhi
Sarkowi, Azizah
author_sort Ishak, Mohd Sobhi
title Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
title_short Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
title_full Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
title_fullStr Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
title_full_unstemmed Analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (Psychometric analysis of facebook communication privacy measurement scale)
title_sort analisis psikometrik skala pengukuran pengurusan privasi komunikasi facebook (psychometric analysis of facebook communication privacy measurement scale)
publisher Universiti Kebangsaan Malaysia
publishDate 2017
url http://repo.uum.edu.my/25528/1/JK%2033%204%202017%2056%2075.pdf
http://repo.uum.edu.my/25528/
http://doi.org/10.17576/JKMJC-2017-3304-04
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