Moderating effect of self-efficacy on the relationship between consumer attitude and willingness to consume healthy food
The demand for healthy food consumption, such as functional food, has increased due to the prevalence of certain diseases that relate to unhealthy eating. Functional food is a new category of product that is fortified with nutrition and has been proven scientifically to prevent the risks of certain...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UMT
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25686/1/JSSMS%204S%202018%2033%2050.pdf http://repo.uum.edu.my/25686/ http://jssm.umt.edu.my/?page_id=132 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |