The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector

• Main Authors: Sulaiman, Yaty, Othman, Abdul Rahim, Perumal, Selvan, Hashim, Noor Azmi
• Format: Article
• Language: English
• Published: American Research Institute for Policy Development 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25724/1/JMM%201%201%202013%2013%2021.pdf; http://repo.uum.edu.my/25724/; http://jmm-net.com/vol-1-no-1-june-2013-jmm
• Institution: Universiti Utara Malaysia

The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the work force. In fact, the number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future. This is largely due to the active campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood education. However, childcare providers have facing a high job turnover rate among the employees.This happen because the employees uncommitt to their job, which, in turn, contribute to a high job turnover rate. One of the factors that contribute to employee organisational commitment is through internal market orientation (IMO). Hence, the present paper aims to discuss the effect of the difeerent aspects of IMO on the affective commitment (AC) within childcare centre.The findings showed that response to intelligence (RTI) had a positive relationship with AC. Finally, the study presents some suggestions for further studies that can be conducted in the future.