Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective

• Main Authors: Sulaiman, Yaty, Othman, Abdul Rahim, Perumal, Selvan, Hussin, Zolkafli
• Format: Article
• Language: English
• Published: Centre for Promoting Ideas 2013
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/25733/1/IJBSS%204%206%202013%20257%20262.pdf; http://repo.uum.edu.my/25733/; http://ijbssnet.com/journal/index/1943
• Institution: Universiti Utara Malaysia

The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services, childcare providers have facing a high job turnover rate among the employees and difficulty in retaining the...