The impact of market orientation, top management support, use of e-marketing and technological opportunism on the firm performance: a mediated-moderation and moderated-mediation analysis
Understanding the effective use of technological innovation’s, for instance eMarketing, is debatably considered as the vital challenge faced by the businesses. The past studies indicated that the association among organizational factors and firm performance is mediated by the influence of the adopte...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AJSS
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25818/1/AJSS%2010%202%202017%20212%20234.pdf http://repo.uum.edu.my/25818/ http://ajss.abasyn.edu.pk/article?paperID=190 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |