E-commerce adoption research: a review of literature

• Main Authors: Khoo, Vivian, Ahmi, Aidi, Saad, Ram Al Jaffri
• Format: Article
• Language: English
• Published: Academic Research Publishing Group 2018
• Subjects: HF5601 Accounting
• Online Access: http://repo.uum.edu.my/26029/1/IJSSR%206%202018%2090%2099.pdf; http://repo.uum.edu.my/26029/; http://doi.org/10.32861/jssr.spi6.90.99
• Institution: Universiti Utara Malaysia

The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012- 2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.