Presenting women as sexual objects in marketing communications: perspective of morality, ethics and religion.
Purpose – In the current information age, when the attention spans of most people have become very short, marketers are facings serious challenges to grab the attention of their target audience effectively and fruitfully. From street corner to bedroom, virtually every perceivable location of human...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26091/1/JIM%202019%201%209.pdf http://repo.uum.edu.my/26091/ http://doi.org/10.1108/JIMA-03-2017-0032 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |