Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia

Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vici...

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Bibliographic Details
Main Authors: Anggrianto, Christian, Shaari, Nassiriah, Abdul Hamid, Norsiah
Format: Article
Language:English
Published: The Institute of Research & Community Outreach 2018
Subjects:
Online Access:http://repo.uum.edu.my/26095/1/N%2017%201%202017%2030%2036.pdf
http://repo.uum.edu.my/26095/
http://doi.org/10.9744/nirmana.17.1.30-36
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Institution: Universiti Utara Malaysia
Language: English