The strategic options to enhance the competitive advantage of Malaysian restaurant sector

• Main Authors: Yusr, Maha Mohammed, Mohd Mokhtar, Sany Sanuri, Salimon, Maruf Gbadebo, Perumal, Selvan
• Format: Article
• Language: English
• Published: Universiti Teknikal Malaysia Melaka 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26123/1/GJTG%201%2021%202018%20123%20132.pdf; http://repo.uum.edu.my/26123/; http://gtg.webhost.uoradea.ro/2018_1_vol_21.html
• Institution: Universiti Utara Malaysia

High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognize...