The impact of character branding through media: a case study of TV al-Hijrah’s Ustaz celebrity programme
The aim of this paper is to discuss the several dominant research approaches incorporated by the intercultural researchers of the past. These approaches are elaborated into two different manners. Firstly, an overview of the six prominent theoretical approaches is discussed briefly along with the lac...
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| Format: | Article |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26185/ http://doi.org/10.7146/tifo.v9i2.25354 |
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| Institution: | Universiti Utara Malaysia |
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