Determinants of attitudes towards web advertising: an evidence from Malaysia

Determinants of attitudes towards web advertising: an evidence from Malaysia

The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informat...

Full description

Saved in:
Bibliographic Details
Main Authors: Rahimi, Nur Syuhada, Mohamad, Bahtiar, Alhaiou, Talhat, Raza, Syed Hassan
Format: Article
Language:English
Published: Universitas Semarang 2019
Subjects:
PL Languages and literatures of Eastern Asia, Africa, Oceania
Online Access:http://repo.uum.edu.my/26195/1/JTM%2011%201A%202019%2081%2093.pdf
http://repo.uum.edu.my/26195/
http://doi.org/10.26623/themessenger.v11i1A.818
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Utara Malaysia
Language: English

Internet

http://repo.uum.edu.my/26195/1/JTM%2011%201A%202019%2081%2093.pdf
http://repo.uum.edu.my/26195/
http://doi.org/10.26623/themessenger.v11i1A.818

Similar Items