Environmental scanning practices of 5-Star hotels in Malaysia

• Main Authors: Mohd Said, Haliza, Ishak, Nor Khomar, Siddiq, Sayeed
• Format: Conference or Workshop Item
• Language: English
• Published: 2018
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26279/1/QRS%202018%20138%20147.pdf; http://repo.uum.edu.my/26279/; https://qualitative-research-conference.com/index.php/qrc-2018/proceedings
• Institution: Universiti Utara Malaysia

This study explores the environmental scanning practices among 5-star hotels in Malaysia. The purpose of the research is to understand on how this activity is conducted, what were the processes involved, who is responsible for conducting, when it is conducted, why the processes are conducted and wha...