The influence of self-regulatory efficacy on consumer purchase behaviour of pirated music CDs in Tanzania

• Main Authors: Mohamedy Mushi, Hellena, Mohd Noor, Nor Azila
• Other Authors: Mat Noor, Ahmad Nizan
• Format: Book Section
• Published: Springer 2019
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26585/; http://doi.org/10.1007/978-981-10-8730-1_48
• Institution: Universiti Utara Malaysia

The music industry generally has experienced upsurge in the sales of pirated music CDs especially in Tanzania. While this trend continues, very limited studies have been conducted in developing countries. This study is therefore one of the few attempts to investigate the influence of self-regulatory...